Sr. Social Media Manager


Dallas, TX


Full Time

ABOUT VisitDallas

VisitDallas is an independent, not-for-profit organization comprised of professionals serving as the sales and marketing arm for Dallas. Our mission is to promote Dallas as the ideal business and leisure destination to the regional, national, and international marketplace, and to favorably impact the Dallas economy through conventions and tourism.


Our efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and the number one visitor destination in the state of Texas.



The Social Media/Special Projects Manager is an integral member of the Marketing/Communications team, which is tasked with igniting global passion for visiting Dallas and increasing the economic impact of tourism throughout the region.  The Social Media/Special Projects Manager executes industry-leading tourism marketing strategies across all social platforms to ensure Dallas’ online presence generates incremental travel to Dallas.




Social Media

  • Expand reach and engagement of VisitDallas' social media channels across Instagram, Facebook, Twitter and other platforms through the design and execution of a social media strategy
  • Drive the development and execution of a social media calendar, spanning across and supporting both leisure travel and trade/sales audiences
  • Implement and maintain social media guidelines for all platforms
  • Oversee and assist content specialist tasked with majority of day-to-day social responsibilities, including:
    • researching, creating, writing and editing posts, including sourcing assets
    • managing the social listening feeds
    • analyzing and responding to engagement opportunities
  • Refine social analytics and measurement to enhance social strategy
  • Track and measure social media analytics across a number of primary and secondary KPIs including reach, engagement, follower growth, website referrals, etc.
  • Develop and execute paid social media strategy across multiple paid ads channels, as well as track and manage social media advertising budget.
  • Manage vendor contracts as needed
  • Strategic planning of domestic and international social media campaigns
  • Collaborate with Director of Marketing and Communications to execute local influencer programs by identifying influencers, working with talent and building social influencer marketing campaigns
  • Support Marketing with brand initiatives tied to social media execution
  • Support Digital Content Resource Specialist with video producing as needed


Special Projects

  • Manage special projects as directed by the Chief Marketing Officer, including but not limited to, semiannual digital hotel campaign, and other projects as needed.



The position reports to the Sr. VP/Chief Marketing Officer.


This position manages the Digital Content Resource Specialist.


Preferred Knowledge/Education


  • Bachelor’s degree in marketing, journalism or writing



  • Three to five years of experience in writing for marketing and producing web and social media content
  • Good working knowledge of Dallas and it's venues
  • Experience with paid social media advertising campaigns


Specific Skills-

  • Excellent administrative, interpersonal, written, phone and computer skills
  • Ability to handle multiple projects simultaneously; meet deadlines and be proactive when dealing with content requests
  • Flexibility and attention to detail required
  • Good editorial judgement
  • Expert knowledge of Microsoft Office Suite
  • Good working knowledge of Adobe Creative Suite, with emphasis on Premiere Pro, After Effects, Photoshop and InDesign
  • Knowledge and experience using video equipment and editing video
  • Good working knowledge of Facebook Ads, Twitter Ads, Pinterest Ads, LinkedIn Ads and Snapchat Geofilters


Status: Exempt, Full-time

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website:

(if you already have a resume on Indeed)

Or apply here.

* required fields


U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilitiesi. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

i Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.